PRESS
News releases, media relations

For most of my career, I've been a recipient of PR efforts, rather than a producer. I have an idea of what editors want, and it generally isn't an inbox stuffed with releases. Far more valuable is an easily accessible, trusted contact with deep knowledge about a product or research line. 

When called upon to develop media plans, I focus on cultivating relationships, creating spaces online to showcase embargoed news, and following NIH checklists when describing research. Below are a few press release samples that resulted in wide coverage.